campaign 2005/6
november 2004
to follow on from truck & charlie campaigns, create impact through creative use of budget and space.
this campaign involved the development of the brand roger bullivant. the campaign came from the idea that the face of bullivant is the men that work on site. so, we took photographs of employees doing there various jobs and tightly cropped them in the advertising. the colours had to be black yellow and grey; but we convince the client to stick with black and yellow to maintain the impact of this 'mans' industry.
