pfizer animal health
hydrolect
date
october 2003
brief
direct mail, advertising & merchandising to promote hydrolect product to veterinarians & veterinarian suppliers. create a value added promotion that farmers could relate to.
details
this was quit easy to work with since the layout needed to follow the existing packaging. but, instead of just a black and white cow we photographed a farmer and his jersey calf. we think the whole style of this warm friendly and familiar.
