angels
identity and literature
date
2002
brief
with an exclusive all female membership we needed a soft welcoming but not stereotypic look for the welcome packs, the age range and profile of members is so diverse a common feel was needed to set the right tone.
Lorum et brute in consinder
we tried to make this very much a female zone. some might think using pink a cliché but a cliché is a cliché for a reason. we balanced the 'fluffy' pink with hard edge photography. the logo was hand written to maintain a fresh appeal.
